Since BBC radio 1 first aired, its
biggest aim has been to encourage a larger audience interaction and popularity.
The shows intended target audience is 15-29 year olds, however this differs
slightly according to what is happening on the show. For example, the majority
of content consists of popular/requested music tracks and interviews/casual
chat with popular celebrities or current personalities. The arrival of Nick Grimshaw was hoped
to bring in an even larger amount of listeners to the show (especially due to
his celebrity status and connection to younger audiences), however Grimshaw's
appearance as the show's new host brought only a heavy rating fall… leading to
the search for a new host for 2018.
The Radio One breakfast show was put in
place to encourage audience interaction by involving audience participating
quizzes and games. This includes the show's famous 'pass the pasty' which
enables listeners to call in and answer or even talk directly to the DJ. This
results in a closer relationship between the listeners and the show's team.
Radio One also hosts numerous competitions throughout the year, in which prizes
such as tickets to the Super bowl, or popular concert can be won. This allows
Radio One to gain popularity and interest around the show, due to people
wishing to participate in the giveaway. The Breakfast show reaches out to its
daily audience via many different platforms…Its most popular being the radio
show. This Air can be hear across different media hosts such as a car/home
radio, the BBC website, Radio One App, TV station and computers. However a good
WIFI connection is always needed to access the show on your phone/app. On Radio
One's social media platforms, The shows DJ is frequently active, allowing
audience/listeners to find out live updates and join in with any activities. The most popular and followed platform
for Radio 1 is Youtube, on which they have 5.5 million subscribers, and more
listeners daily. Radio One upload an average of 6/7 videos per week, consisting
of a wide variety of content… from channel activities and crew footage, to
interviews and collaboration videos featuring popular guest stars. Across Instagram, Twitter and Snapchat,
the station shares behind the scene videos/photos to distribute and advertise
the show's uniqueness.The Show attracts an average of 7.14
million listeners per week (with Greg James as host) compared to 5.7 million in
2018 (with Nick Grimshaw as host). This is due to Greg James' larger
consideration of requests and audience input… to get an idea of what music and
content people want to hear. By playing popular and requested songs at the
time, BBC Radio One are able to attract even more listeners than in the past.
Another way Radio One are increasing the
number of its listeners is by carrying on the Annual event 'Radio 1 Weekend'.
This is when Radio one host a 4 venue festival/weekend concert featuring a wide
and all time popular range of artists like Sam Smith, Craig David, Ed Sheeran
etc… which is then broadcast on TV, BBC app and of course… Live Radio.
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