Thursday, 22 November 2018

Target Audience- Guardian

- Traditionally, The Guardian focuses its attention towards a left-wing and middle class audience (any age above 18). The Guardian does well at including most cultures and ethnicities in its content/audience.

The Guardian is renowned for providing factual content and prompt updates (especially online) throughout its articles. As the target audience leans towards left-wing, the Guardian is mostly Objective (articles are not opinionated). However it does still provide an 'opinions' section in the paper.

- Since 2013, the number of visitors to 'The Guardian Online' has decreased from an average of 10,049 (2013) to 7,060 (2017)

The online mail viewing statistics for 2018: Female = 51%  /  Male = 49%

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Paper 1 Q3 DIRT Sheet